We encounter thousands of fonts every day, yet we rarely notice how much they influence our decision-making. From the trustworthiness of a news headline to the approachability of a local notice, typography shapes our subconscious response to information. Join me for an exploration of type as a design essential. We’ll discuss the strategic reasons why brands invest heavily in custom lettering and how certain fonts became cultural touchstones. You will walk away with a practical framework for choosing and combining fonts for any project—ensuring your communications are both legible and impactful.
((Christian Daehler - Wednesday - In Person: CMU Campus))
